Centralized rank tracking for a 700-employee SEO agency with HasData’s Google SERP API to reduce data inconsistency and software costs
Get Started- 01 Collect
- 02 Trend
- 03 Display
use case snapshot
Industry
SEO and digital marketing services
Use case
Daily Google search rank tracking
Team role
Head of IT, SEO leaders
Time to value
Data pipeline up and running within weeks of signing up
Business impact
Dozens of rank tracking software subscriptions canceled, reduced spend, unified reporting across every SEO team, increased consistency of insights
the strategic insight
Running multiple rank tracking tools across dozens of SEO teams leads to unnecessary spend on overlapping subscriptions, inconsistent data, and hours of manual report merging — a bottleneck large marketing and SEO agencies know all too well.
A single SERP API feeding an in-house dashboard eliminates these inefficiencies, delivering one reliable data stream and a 360-degree view of all operations.
Sergey Ermakovich
Head of Marketing
Context
Who
A leading US digital marketing agency with 700+ employees and 4,000 clients
Trigger moment
Having to manage (and pay for) multiple Ahrefs and Semrush accounts, scattered spreadsheets, and manual month-end merging forced the agency to move to one source of truth.
What we tried
and why it failed
Previous Approaches
- Each SEO team used its own rank tracking tool (Ahrefs, Semrush, or niche trackers)
- Spreadsheets had to be merged at month-end
Limitations
- Subscription costs ballooned; data formats differed; no company-wide view
- Time-consuming, error-prone, inconsistent across the org
The scraping
and enrichment workflow
01 Collect
The internal tool we built tracks every client’s keywords, pulling fresh ranking data from Google SERP through HasData’s API.
02 Trend
The retrieved data is stored in a database, where we calculate ranking trends for every site and keyword.
03 Display
A custom NodeJS + React performance dashboard reads this data and shows up-to-date results for every SEO team and client.
outcomes
Software costs cut: Dozens of third-party rank tracking subscriptions cancelled
Single source of truth: All SEO teams use identical, daily-refreshed data
More informed, faster decisions: Managers can instantly assess teams’ performance across multiple clients
Why HasData
Stable and fast
Using a proprietary private proxy pool, parallel requests and automatic retries to maintain 99.9% uptime and high success rates at scale
Always up to date
Continuously monitoring Google SERP layout and updating parsers to prevent interruptions
Effortless
Offering a fully cloud-hosted API with structured JSON output, usage-based pricing, and no need to manage infrastructure or scraper code
Who else
can benefit?
Multi-location and franchise brands
Chains with dozens or hundreds of storefronts need a single feed of city-level rankings to coordinate local SEO across regions.
Large e-commerce retailers and marketplaces
Tracking thousands of product-keywords daily helps protect organic shelf space and spot competitor gains.
Travel and hospitality companies
Airlines, hotel groups and OTAs rely on destination-specific keywords; daily SERP data shows when rivals overtake them for high-value queries.
Market-research and analytics firms
Building dashboards that benchmark competitors’ search visibility or monitor broad industry trends.
Testimonial
This SEO agency relied on dozens of rank tracking tools across their teams, resulting in data silos and high costs. By moving to HasData’s SERP API, they consolidated everything into one reliable feed, rolled out a unified dashboard in weeks, and gained a single source of truth for thousands of client campaigns.
Roman Milyushkevich
Co-Founder & CTO